Wednesday, February 24, 2010

Bottom of Pyramid - consumer products and employment for unskilled labor

When 83 Crore people of Indian population is living below 20 rupees a day ; 

those industrialists, businessmen, new entrepreneurs and Policy makers in Government who believe in the "Bottom of Pyramid" theory; should try to produce ....

1> consumer products, health products, food products, cloths, housing, hotels, entertainment,  social schemes, banking products, loans,  tax incentives  etc which suit the need of this big majority - namely -83 Crore people of Indian population is living below 20 rupees a day.

2> Also government needs to plan employment for these people who can be expected to have least skills or at the most some semi-skills.  

If  this lot can not be prosperous with the help of suitable employment , their purchasing power will not grow. plus if they do not have cheap and useful products which which add value to their life; we should be sure that -
we do not have economists , marketing professionals and sociologists but bunch of traitors who are selling the whole country to MNCs and make tall talk of about progress.


If purchasing power and life style of people rises, our GDP and economy will rise in sustainable way.

Why not we have a public Sector Indian chains of hotels worldwide like McDonalds, serving delicious Indian food and giving lot of employment to many Indians who are unskilled.

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